Pajama-inspired lines are just starting to blossom into trendiness, but it’s always nice to see one take things in a different direction.
American Viceroy is a new line with the sleepwear-inspired tagline “Made for Daydreaming.” It’s hard to come up with a better slogan for daytime pajamas, but they’re more interested in Wes Anderson-style youth culture than Schnabel-esque scene-making. The references are all pitch-perfect—J. D. Salinger, Cat Stevens, Pavement—and it doesn’t hurt that they’re drawing on real tailoring prowess for the deceptively simple outfits. One caption proclaims, “we got in fist-fights to make sure that shirttail was right.”
Don’t worry, boys. It shows.
See more of the line»
ALL
TAGS
Au Natural: ScarJo takes to the cover of French Elle. [Fashion Copious]
Three Wolves?: The (other) Times tracks down Zach Galifianakis’ semi-ironic shirt from The Hangover. Investigative journalism at its finest. [L.A. Times]
Stripe Life: A refresher course on proper boating attire. [A Suitable Wardrobe]
Chivalrous Furniture: One lucky Pavement fan wins a $500 date with IKEA. Yes, it’s real. Yes, it’s a joke. [Vulture]
ALL
TAGS
Knives Out: We’re not sure what she’s looking at, but we’re glad it’s not us. [Fashion Gone Rogue]
Silent Kids: Chuck Klosterman sits down with Stephen Malkmus, in what we can only assume was the most deadpan interview ever. [GQ]
Full Coverage: George Lois looks back on his favorite twelve covers, including Sonny Liston as Santa. [Vulture]
Matchstick Men: An exhaustive record of matchbooks handsome enough to make us cash in our Zippos. [The Matchbook Registry]
ALL
TAGS
