Ah, perfume ads. Just when you think they’ve hit their peak…it turns out they’re just getting started.

It looks like the lovely Ms. Mendes’ banned Calvin Klein ad kicked off a whole new genre of fragrance ad: the black and white softcore bedroom shot. This version comes from French marque Guerlin, who chose a nude, reclining Natalia Vodianova to showcase the mysterious effects of their new Shalimar scent.

Of course, the ad is French not American, so they skipped the controversy and went straight for the nude banquette shots. Ah, la vie en rose…

See the video here»

Back by popular demand—the latest installment in our series of pulchritudinous pairings, because two is sometimes so much better than one. This snap comes to us all the way from Moscow and a private dinner following megabucks gallerist Larry Gagosian’s new contemporary art show in a former chocolate factory.

Our delectable duo is of course Russian. On the left is supermodel Natalia Vodianova best known for her Calvin Klein campaigns and countless others; on the right, Dasha Zhukova, girlfriend of free-spending billionaire oligarch Roman Abramovich who’s launching her own well-financed foray into the art world. No doubt she was just there to pick up a little something by Jeff Koons or Takashi Murakami.

French Love: The lovely Natalia Vodianova is trying her hand as a lingerie designer with an “unnamed French brand.” Here’s hoping she signs on for the ads. [SassyBella]

Lagerphobia: Apparently even Karl Lagerfeld is tired of Karl Lagerfeld. [Canadian Press]

Pack it in: The anatomy of a canvas pack. [A Continuous Lean]

Crash Course: Europe’s (former) richest man lost $28 billion over the past four months. Apparently he still has his health, as well as $17 billion. [Luxist]

Behind the Camera: Natalia Vodianova sets out to make her name as a lingerie designer. But who will they hire to do the ads? [Luxist]

And the Winner Is…: Robert Geller takes home the GQ/CFDA award, beating out Rogues Gallery and Benjamin Bixby. Oh well, Maine will rise again. [Material Interest]

Dressed like a Porn Star: Sasha Grey shares her fashion wisdom…which seems to involve a lot of fishnets. [BlackBook]

Wrestling with Success: Mickey Rourke continues to be a magnificent trainwreck. [Vulture]

On the Beach: Natalia Vodianova grapples with an unbelievably small beach towel. [Refinery29]

Fare Thee Well: The L.A. Times turns in one of the better Alexander McQueen appreciations of the day. Raise a glass. [All the Rage]

Don’t You Love a Singer: A critical appraisal of John Mayer as a human. The lesson: maybe try to be less of a jerk. [This Recording]

Jean Shop: Michael Williams tours the heritage denim of London. [A Continuous Lean]