If last year’s overwhelming resurgence of Ray Ban Wayfarers taught us anything, it’s that in matters of eyewear, everyone looks cooler in old stuff. Earnest Sewn—the masters of coopting quirky-but-classic brands—will take the idea one step further and about a century back, when Moscot’s pop-up shop opens in Earnest Sewn’s MPD store this spring.
Paying homage to the New York eyeglass store that opened in 1915 (that’s a solid 22 years pre-Ray Ban and 68 years pre-Risky Business), the shop will offer Moscot’s Original eyeglass and sunglass frames, as well as two new, collaborative, limited edition styles: the Lemtosh Frame in Buffalo Horn and a new, lighter Blond. So you can take a little chance without running the risk of resembling 1985 Tom Cruise.
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Bitterness in Print: The Times tears into Victoria’s Secret’s Herald Square outpost. Apparently one of the perfumes “smells like an alcoholic twinkie.” [NYT]
Tartan Life: Pondering the subtle charms of the plaid topcoat. [A Suitable Wardrobe]
Arms Race: Kenneth Cole prefers tattoos to guns. [Racked]
Sounds Familiar: Our favorite sunglasses get a little more recognition. [Refinery29]
Bespoken: The national press catches on to the LES tailoring boom. Even if they do call it “Mark Andrews Bespoke.”[DNR]
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We love a good pair of shades, but unfortunately it’s too easy to mess up a good thing. For instance, let’s take an icon, known for its classic simplicity and connection to the past. And then we’ll fold it in half!
They even throw in a hardshell case, which almost makes up for completely missing the point.
Saks Fifth Ave [via Uncrate]
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