Photographed by our fearless lensman, Patrick McMullan.
Sex Pistols svengali Malcolm McLaren is one of Thom Browne’s biggest fans. Perhaps the subversive nature of Brown’s sartorial spin appeals to the old saboteur. McLaren’s been a firm believer in épater la bourgeoisie since the SEX days.
More on the mogul in the wild»
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NEIL RASMUS/PatrickMcMullan.com
Agent Provocateur founder Joe Corre is nothing if not a consummate showman—but then what else would you expect from the son of Vivienne Westwood and Malcolm McLaren?
An explanation for this puzzling image»
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It turns out even the great MOTH Malcom McLaren isn’t immune to a little swindle now and then. His historic punk clothing line—originally titled SEX, but eventually known as Seditionaries—has run into a nasty counterfeiting trade run by Simon Easton. Of course, the 30-year-old threads are collector’s items by now, so the price tags get pretty high. WWD reports that Easton has sold 80,000 UKP worth of fake merch to collectors, including artist Damien Hirst.
McLaren comments in the article, “I would never have thought 30 years ago when I was making this stuff on my kitchen table that someone would want to copy it like a Goya or a Van Gogh.” Of course, knowing McLaren, the thought has probably crossed his mind dozens of times, but it’s a little too flattering. The clothes are more like history than fashion or art. The reason collectors and museums are clamoring for them—and creating a market for counterfeits—is because of McLaren’s own swindle. His SEX shop in 1977’s London was the first time anyone had thought of charging top dollar for ripped, stained clothing.
He did it all with a knowing smirk, but it didn’t stop him from getting rich. Surely he wouldn’t begrudge a fellow con man a swindle of his own?
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Agent Provocateur has been pushing the envelope with interactive promotion (with good and bad results), but they’ve finally outdone themselves. Their latest temptation is a video choose-your-own-adventure, guiding you through a mansion of decadence inhabited by a coven of scantily clad witches, a bleeding tomato, a virgin in peril, a half-nude albino and a conquistador. The goal is to save the virgin without succumbing to sexy enslavement but the real point is just to admire the scenery. As you can imagine, there’s a lot to take in.
Look a little closer»
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Stubbling Towards Bethlehem: A field guide to beards in the wild. [BoingBoing]
No Fun: A night out with Malcolm McLaren involves frighteningly little sex and drugs, and the usual amount of rock and roll. [NYTimes]
Storming the Gates: Jeweler-to-the-stars Stephen Webster takes the reins at the royal Garrad’s firm. Expect to see Queen Elizabeth II in a diamond choker any day now. [IHT]
Well Ironed: Soulless socialites execute Machiavellian schemes
but, you know, in a movie. [The Moment]
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Thirty years down the line, it’s hard to stay mad over punk rock being coopted by marketing agencies
but somehow Diesel has managed to step over the line.
This year’s marketing mis-step»
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