A blog dedicated to the interesting, scandalous, useful and cutting edge in the world of men’s style, fashion and grooming.
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Marc Jacobs’ ads have been eye-catching since the start, and we’re starting to get curious about the man behind the lens. For the curious, his name is Juergen Teller, seen in the picture above discussing aesthetics with the incomparable Charlotte Rampling.
Today, PSFK points us to another web gem. This time it’s a post about pre-experience design. That’s (apparently) what brainy ad folk call your expectation of the product, built up by the various things you’ve heard about it. The shining example is the ubiquitous iPhone ads that made everyone want to be able to turn their phone sideways and “pinch” to zoom. Creating the experience starts before anyone buys an iPhone, the argument goes. If you really want to enjoy that wine, he suggests, you should start by buying an expensive glass.
It looks like Mr. Teller is up to his old tricks again, seducing the lovely Ms. Maya Arulpragasam into this voluptuous pose for the latest Marc Jacobs campaign.
That’s M.I.A., for the non-Pitchfork-educated. She’s been climbing the charts, soundtracking movie trailers, and getting big-upped as this year’s future of rap (according to Nas, the future of rap circa 1992). Add in a little subcontinental glamour and she should be the perfect spokesmodel, right? Well, almost»
