Today, PSFK points us to another web gem. This time it’s a post about pre-experience design. That’s (apparently) what brainy ad folk call your expectation of the product, built up by the various things you’ve heard about it. The shining example is the ubiquitous iPhone ads that made everyone want to be able to turn their phone sideways and “pinch” to zoom. Creating the experience starts before anyone buys an iPhone, the argument goes. If you really want to enjoy that wine, he suggests, you should start by buying an expensive glass.
What all this has to do with style»
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The phone wars have been heating up for a while, resulting in a bumper crop of cool gadgets and racking up a few casualties along the way. First the RAZR, then the iPhone…then the Diamond?
With Motorola’s phone division a distant memory and Apple looking surprisingly shaky, Microsoft is aiming to clean up with its Diamond, a new handheld that handles all the usual webbery but possibly with slightly more panache. And a full ounce lighter, which is what has the gadget-heads excited.
More on the Diamond»
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