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A blog dedicated to the interesting, scandalous, useful and cutting edge in the world of men’s style, fashion and grooming.

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  • Najib Benouar
  • Marisa Berman
  • Shawn Donnelly
  • Paul Underwood
“Burgers”
04/10/08 ·

Big Picture

Death by Griddle

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Drug-fueled burnout has become a rock star cliché, but the original rock star’s burnout had more to do with chitlins than cocaine.

That’s the subject of James Marsh’s The Burger and the King, a doc about Elvis’ ultimately fatal obsession with the beef patty’s siren song.

From his impoverished, burgerless childhood to his fatback-fueled rise to fame, documentarian James Marsh covers the full span of the King’s development through food, complete with fat and calorie content.

More on The Burger and the King»

01/12/09 ·

Ad Rock

Find Out Who Your Friends Are

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Burger King has been pretty clever about advertising, but their latest stunt might be the best corporate use of social media we’ve ever seen. The bad news? You’re about to have a hard decision to make.

Instead of making the usual passive app, Burger King is declaring all-out war on Facebook, offering a free whopper in exchange for de-friending ten of your least favorite online acquaintances. You’ll get a coupon, they’ll get an impolite note, and they’ll probably never speak to you again.

The brilliant move here is that Burger King isn’t playing nice: they’re asking you to become less engaged with the online community they’re using to promote themselves. Naturally, Facebook is big enough that they aren’t particularly worried—but if this kind of app gets more popular, maybe they should be.