We’ve seen a lot of weird endorsements, but we’ve never seen anything quite like this.
Ostensibly, it’s an ad for Absolut Vodka, but the Absolut name isn’t mentioned until the final shot and vodka isn’t mentioned at all. It looks like an infomercial but the product is not just imaginary but also impossible. And why are there flying tigers? How could this have happened? How could a video this strange not only come into existence, but be produced and aired on a commercial scale?
The answer, of course, is Kanye.
We examine the curious Mr. West»
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The Be Kanye website has finally launched and we feel we can now say, without fear of contradiction, that Mr. West has proved himself a master of web design, as well as rap production, product placement, lyrics, television, men’s style, and (why not?) polevaulting. We’re especially impressed by the “Not Tested on Animals” button in the lower left that rolls over to a tiger.
We were impressed when the ads first dropped, but Kanye appears to have a few more tricks up his sleeve.
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